The Rotaire Dryline

Artist and inventor Malcolm Victory, is the proud owner of Shakemead Ltd, which has been based in the Malvern Hills for over 15 years. His inventions have received a great deal of interest across the UK, most notably his Rotaire Dryline, (a weather proof clothes dryer), which has become a popular alternative to more energy dependant methods of drying clothes. Tumble dryers alone emit 70 million tons of C02 into the atmosphere every year. With the potential to significantly reduce pollution, Impetus granted him a loan to help market the business and patent his inventions.

Malcolm Victory now has over 10 patented products and has become increasingly successful through radio talk shows and appearances on BBC documentaries about his inventions.

Victory by name, Victory by nature!